Hi, Iā€™m Amanda Nielsen šŸ‘‹

Hi, Iā€™m
Amanda Nielsen šŸ‘‹

Partnerships expert. B2B creator with comic tendencies. Mildly chaotic, wildly effective.

  • I help companies build better partner programs
  • I coach individuals to grow their careers in partnerships
  • I deliver sharp, engaging content to workshops, panels, and keynotes
  • I partner with brands to make scroll-stopping B2B content.
  • I make gifts and apparel rooted in corporate humor and built for conversation.
Career Mentorship
Advisory
Speaking
Brand Collabs

Strategic Advisory & Consulting

Ways I can help:

  • Partner program strategy
  • Ecosystem messaging + enablement
  • Partner-led GTM planning
  • Fractional program leadership
  • Workshops + training for your team

Strategic support to build, grow, and fix partner programs

Whether youā€™re launching a net-new partner program or trying to make sense of the mess you already have, I can help.

With experience driving co-sell motions, building partner playbooks, enabling partner-sourced revenue, and scaling partner marketing ā€” Iā€™ve seen it all. And Iā€™m not here to give you vague frameworks. Iā€™m here to help you make decisions and move fast.
Explore the full advisory offering ā†’

Career Mentorship & Coaching

Partnerships career support for every stage

Whether you’re transitioning from sales, marketing, or success, or already working in partnerships and ready to grow, I offer coaching, mentorship, and practical guidance to help you stand out, get promoted, and build a career with real momentum.

Learn more about mentorship and coaching ā†’

My Services

Ways I can help:

  • 1:1 mentorship sessions
  • Resume and interview coaching
  • Strategic storytelling and positioning
  • Career planning and promotion prep
  • Group courses and self-paced programs
Learn more about mentorship and coaching

Trusted by teams, brands, and job seekers

Company Partner Program Advisory

ā€œAmanda brought a thoughtful, strategic perspective to our partnerships motion and helped us clarify what success could look like for DemandLab as we built out a software offering alongside our agency.Ā 

Her guidance gave us the clarity and direction we needed to shape a scalable partner strategy and make confident decisions about where to focus.ā€

Celia, DemandLab

Partnerships Career Mentorship

ā€œAmanda was an amazing resource when I decided to switch careers and pivot into partnerships. She took time out of her packed schedule during a conference to meet with me in-person.

Her advice, explanations, and input on industry lingo were so helpful for my interviews and made me much more confident during the process.ā€

Devin, Adyen

Workshop

ā€œAmanda puts the fun back into partnerships. Her expertise, passion, and eye for making sure every deal has a win/win, has changed how our team approaches building relationships, and the impact has been immediate.

Thanks to her workshop, weā€™re more confident and creative about our partnerships.ā€

TJ, Glovendor

Workshop

“Amanda was a huge help when we were trying to figure out how partnerships should fit into our go-to-market strategy at Insentric. She asked the right questions, pushed our thinking, and helped us get specific about what a real partner motion could look like for a SaaS product like ours.

We walked away with a clearer sense of direction and next steps.”

Josh, Insentric

Brand Collaborations

Thoughtful brand partnerships with real influence

I work with B2B and tech brands to create sponsored content thatā€™s smart, strategic, and actually fun to read. With a highly engaged LinkedIn audience and deep roots in partnerships, I help brands reach the right people ā€” without sounding like everyone else.

Ways I can help:

  • Sponsored LinkedIn posts
  • Brand-aligned storytelling and content creation
  • Meme-led awareness campaigns
  • Affiliate and creator partnerships
  • Strategic UGC and campaign support
Inquire about a collab ā†’

Get in Touch

Say hi šŸ‘‹

Whether youā€™re a founder, a hiring manager, a conference organizer, or a fellow corporate degenerateā€” Iā€™d love to hear from you. Use the form below to reach out and Iā€™ll get back to you ASAP. Or stalk me on LinkedIn until you build up the courage.

The Anti-Newsletter Newsletter

Hate newsletters? Same.

Thatā€™s why this is one thing, once a week, with no 10-paragraph lead-in before the actual idea. Just a
quick hit you can read in under a minute ā€” something worth knowing every Monday, sent with chaos and
love from yours truly

Meet with me